AI seems to be finding its way into almost every product and tool we interact with in 2026.

At times, it can feel like AI overload, and in many ways, it is.

AI is receiving an enormous amount of attention and, whilst there are genuine opportunities to deliver measurable improvements, embedding AI into every process is both unnecessary and costly.

The best solutions still begin with understanding the real challenge. Human experience, judgement, and creativity remain invaluable when analysing a problem and identifying a better way forward. AI can then be used as a tool to support faster delivery and execution.

At Backed by Humans, our approach is simple: human led, then AI assisted.

Technology should help people make better decisions and improve workflows, whilst keeping human insight at the centre.